In-Game Advertising Campaigns. How impressive would that be in your portfolio?

Posted on: July 25, 2006

I came across this article recently and thought back to last fall when a prominent ad agency in town called and asked if we had any students who wanted to write ad copy that would work as part of a video game. I thought for sure we would find lots. I was wrong. We couldn't find one. And this was paid freelance work too with a blue chip client.

We did get the agency to visit and look at copywriting portfolios, and during their visit they told us the next big movement in ad/marketing creative would be the creation of game content that both worked as a game and as a marketing vehicle.

Looks like they were right. So here's our (the humble Portfolio Center staff) challenge to you. We're looking for good game design students and some good copywriting students...and, we're looking to pair those students together so they can help each other produce a next-generation piece of work that will make an impressive portfolio piece. Who knows, if we find the right people, the Portfolio Center may just get involved and contribute a little something to make this happen.

Interested parties can contact me at mgreen [at] colum [dot] edu. Start your engines.