Portfolio Center Blog Portfolio Center Blog: PR, Film Publicity Industry Expert Kimberley McArthur
Kimberley McArthur rejoined Edelman in July 2006 in the Tourism & Lifestyle and Multicultural practices. As an integral member of both teams, Kimberley focuses on executing national and regional Multicultural campaigns for a varying array of clients.
Kimberley previously held the position of Director of Development and Public Relations for the International Latino Cultural Center of Chicago (ILCC), where she created custom programming tie-in opportunities for corporate partners looking to strategically communicate with the Chicago bilingual, bicultural Latino market. Her relationships and experience with local and International media helped to add a new dimension to the publicity of the organization, increasing the diversity of coverage and content for the Chicago Latino Film Festival and other year-round programming.
Prior to joining the ILCC, Kimberley was an integral member of the Diversity Solutions practice at Edelman Public Relations Worldwide. There she leveraged her background to execute innovative media and promotional campaigns for health, food and consumer packaged goods clients wishing to break into the U.S. Hispanic market.
She has also worked within such organizations as TeleFutura Chicago, Goodbay Technologies and NewsWire One. Her experience has focused primarily on media, entertainment, business-to-business sales and Hispanic marketing and promotions.
Born in Brazil, Kimberley spent her childhood living throughout the Americas (Colombia; Costa Rica; Mexico; Ontario/Quebec, Canada) and settled in the United States, specifically Arizona, in 1992. She graduated from Arizona State University in 2001 with a Bachelor of Arts in Journalism and minors in Marketing and Spanish. She is fluent in English and Spanish, and has a working knowledge of French and Portuguese.
Actively involved in the community, McArthur has worked closely with Y-ME of Illinois for more than four years, Gilda's Club Chicago, GenArt and local community organizations. This year, she will be serving her third term as an adult jury member of the Chicago International Children's Film Festival.
Featured in the media, McArthur was named one of "Chicago's fabulous 20somethings" by RedEye and MetromixTV in the summer of 2004. She has also appeared as a spokesperson for the ILCC in local and International print, radio and television news coverage.
*Availability: Weekdays between 12:00PM-2:00PM or 5:00PM-7:00PM (off campus).
All sessions are by appointment only. If you're interested to meet with an Industry Expert call 312.369.7280 for details.
Q: Whoa there. What are Industry Expert sessions again?
A: It's a service provided by the Portfolio Center that pairs students with working professionals in their field. An Industry Expert helps you understand what materials to put in a portfolio (and what to leave out), how to package and present your work, and how you'll know when it's ready for prime time.