Posted on: July 25, 2005
by Tom Lindfors
Above all, remember that a portfolio is about the work It's about strong imagery and your unique vision. Don't over think it, don't over design it and do not undervalue it.
A bad impression, particularly as a new artist, can take a long time to overcome. Wait until you have enough really strong work to justify a portfolio.
Less is more. Strong portfolios can be short and to the point. I've seen very strong books of no more than eight images.
Never start a portfolio review with an apology.
Establish a core of well-rounded reviewers for your work and keep your ideas in front of them on a regular basis.
No single approach works for everyone. Personally, I use a narrative approach to structure my portfolio. Staying with that thought, don't think that you have to get it all done in one book at one time. Over the course of your career, your portfolio will evolve just as you will as an artist. You will have numerous opportunities over time to try different approaches.
Exercise patience and perseverance. Once you have decided on an approach give it time to work. Have a plan and execute it diligently. Don't abandon a good idea before it has had time to work.
It is important to establish an identity, your brand to accompany your work. As soon as you can afford to, work with a quality graphic designer establish one you can live with for a while.
Give your reviewer some credit. In general they have a lot of experience looking at work and will understand what you are trying to convey. If not they will ask.
Demonstrate an appreciation of your reviewer's position. For instance, if your reviewer is a designer or art director, work with spreads in your book and deal creatively with the gutter. Work with multiple images on a page.
Be disciplined about keeping fresh work in front of your core clients.
Approach your portfolio as a reward of sorts for what you do. Make sure it is fulfilling for you. Don't be afraid to have fun with it. In a way, it's payback for your hard work, a chance to show off your best stuff.
Tom Lindfors is a professional photographer whose portfolio includes examples of architectural, studio portraiture and editorial work. His images are part of the permanent archives of the Polaroid Collection.
