You’re working the room at Branded and you’ve been pitching your goals for a career in online advertising. An Advertising Exec takes the bait, and asks what your means might be for conversion tracking. Your face gets blank. The entire room can hear the tires screech. All your momentum is gone. We can’t have that, now can we?
Conversion Tracking
In online advertising, a conversion occurs when a click on your ad leads directly to user behavior you deem valuable, such as a purchase, signup, page view, or lead. There are a lot of available software tools to measure these conversions and help sites identify the effectiveness of the sources directing their visitors. A marketing campaign is pretty useless if it generates many visitors but none of these visitors "convert" to customers.
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