Design doesn’t happen in a vacuum. It’s true. The end result: those commercials on TV; your favorite CD cover; that photo in your copy of Nylon or Marie Claire, are all subject to this dance of image and ideas, a balance of agendas and a partnership between creative individuals.
The Portfolio Center, in association with The Photography Department & Art and Design Department, would like to invite you to a discussion on the subject of art and commercial process as part of their Art Works series. On Tuesday, October 27th, two Photographers, two Designers, an Art Director and Art Buyer will join Caroline Juhlin (Portfolio Center) and Richard Zeid (Art and Design Department and AIGA) in a discussion about creative collaboration.
Panelists:
Andrew Martin is a commercial photographer whose work you will recognize in ads for Heinz Ketchup, Allstate and Volkswagen, to name just a few.
Saverio Truglia is known for concept driven imagery, offbeat portraits and graceful productions. His work is commissioned for advertising campaigns and editorial publications.
Chris Froeter is owner of Froeter Design, a strategic partner with companies ranging from international corporations to non-profit institutions.
Jonathan Amen is a senior level creative/designer. He served as a senior creative lead for Brainforest and Graphix Marketing for a variety of design and branding initiatives prior to branching out on his own.
Todd Hoffman is a group creative director who has worked on a wide range of ad campaigns, including: Jim Beam, Dial for Men, Eclipse and Juicy Fruit.
Liz Miller-Gershfeld, VP/Sr. Art Buyer at Energy BBDO. Liz is the critical link between creatives and the account teams at the advertising agency. She is the person who helps creatives execute their vision for an ad campaign by purchasing photography, illustration or other artwork.
Caroline Juhlin (Portfolio Center) and Richard Zeid (Art & Design Department and
AIGA) to moderate the panel.
Sponsored by the ultimate resource for creative collaboration: VISIONATI and co-sponsored by Kim Knight productions.
In collaboration with Columbia College Chicago’s Photography Department, Art and Design Department and The Portfolio Center.
Date / Time: Tuesday, October 27th / 6:30pm
Location: Ferguson Auditorium / 600 S. Michigan / 1st Floor
Free and open to the public.
Please call 312.369.7280 to register.
The Art Works photography lecture series showcases photographers who make pictures for love and for money. The lecture series began over two years ago and has featured such well-known photographers as Sheila Metzner, Vincent Dixon and Jim Fiscus, among others. Says Juhlin, “Expanding the lecture series to a panel discussion is an opportunity to hear multiple viewpoints and explore how the different creative roles intersect. We want creatives to understand that their role is part of a collaborative effort that produces a singular end result.”
